“Home of The Unforgettable Dress…”
– EST. 2OO6 –
Boutique Calla Lily is a full service retail store that specializes in Prom and Social Occasion dresses. These dresses are designed to fit the special occasion needs of ladies ranging from 15 to 105 years of age.
Boutique Calla Lily was originally located in an intimate showroom in the Central West End’s historical Consulate Building at 4900 Washington Boulevard. Out of this cozy little nook, recognized for having over-the-top dresses and a level of service as high as the fashion they retail; Boutique Calla Lily has fulfilled dress dreams for a plethora of prom girls and women by offering elegant and unique dresses with high style, individuality and class.
Boutique Calla Lily is owned and operated by a mother and daughter duo; Loretta Netterville Waheed and Dalila Waheed Spencer; who come from a long line of fashion entrepreneurs. I guess you can say the secrets of style and service come to them naturally. Loretta and Dalila pour their heart into every client, providing free consultation from start to finish of each client experience. The relationship that is developed between the ladies of BCL and their clientele of mothers and daughters is unwavering. Actually, this boutique is an offspring of a formerly owned boutique known as Isoke Couture, opened in 2005. Out of the demand of their high school clientele, who complained of a lack of exclusive prom styles in St. Louis, Boutique Calla Lily was conceived and has been operating for nine years.
In Boutique Calla Lily tradition, Loretta and Dalila has responded to customer demand and now also appeals to the “mother’s” of their clients who are still young at heart and are not satisfied with the cocktail dresses that their grandmothers once clad. Boutique Calla Lily is now a year-round Prom & Social Ocassion Dress Shop located at 6195 Delmar in the Delmar Loop, since 2011.
Boutique Calla Lily dresses have been worn by National Recording Artists Angela Winbush and Le’Andria Johnson, Miss Missouri USA 2012 Katie Kearney, Miss Outstanding Teen Missouri, Ms. Hooters International, and 1000 other prom and pageant girls.
Boutique Calla Lily was presented an award by The United States Small Business Administration, in 2015, for a small business creating jobs in the State of Missouri and inspiring the entrepreneurial spirit of the nation. The business has been spotlighted in The St. Louis American Newspaper, On the Money Magazine, and by Justine Petersen organization.
Our local experts help guide you to discover the best in St. Louis.
“This mother-daughter team has managed to impress Miss Missouri 2012, with their collection. So fashionistas, go ahead and explore this one!”
Katie McKay, St. Louis Navigator Approved Fashion Pick of the week.
Stunning prom, cocktail and party dresses, bedazzled jewelry and great service has gained Calla Lily a lot of praise. This chic boutique is owned by a mother and daughters, who wanted to provide exclusive merchandise. If you want to party hard and look ravishing too, then do pay a visit here. Glam up and unleash the diva in you.